McBride Company provided these services:

• Concept Design and Planning
• Exhibit Design
• Interior Design
• Graphics and Signage
• Attraction Design
• Art Direction

Set in the distinctive MCI Center in Washington D.C., this interactive museum and attraction provides a historical perspective on America's most-followed sports and sports personalities, tracing their roots from urban streets, sandlots and backyards, to today's multi-million dollar arenas, professional teams and televised extravaganzas.

The story of individual and team effort is experienced in a completely interactive fashion, using audio, video, graphics and immersive attractions to inform and entertain the guest.

Exhibits feature some of America's most revered sports artifacts, serving as enduring reminders of the greatest achievements and achievers that the American sporting world has produced.