• Concept Design
• Architectural Design
• Interior Design
• Graphics and Signage
• Art Direction

The Hard Rock Cafe is a rock-n-roll landmark in many of the world's most exciting and diverse locales.

This installation in the tourist mecca of Key West, however, came with special challenges: how to blend the Hard Rock musical imagery with the laid-back and colorful Caribbean persona of Key West.

McBride Company's design solution combined the openness of a Key West Victorian mansion with a light-hearted air in furnishing and fixtures, bringing the signature rock-n-roll memorabilia to the forefront. This unique and highly successful Hard Rock Cafe is rockin' in the tropics.