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Margaritaville Retail Shop at Myrtle Beach Margaritaville Retail Shop
at Myrtle Beach
Client: Margaritaville Holdings
The Margaritaville Retail Shop at Myrtle Beach Medium Image
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McBride Company provided these services:
  • Concept Development
  • Graphics and Signage
  • Logo Design
  • Art Direction
  • Interior Design

A 14,000 square feet facility on 2 levels, with an outside starboard deck overlooking the lagoon.

Featuring live entertainment, food/beverage and a unique retail experience. An island atmosphere, replete with thatched roof Tiki Huts, dining in Teak fishing boats, Carved totems and a Flying boat "The Hemisphere Dancer" an actual replica of Jimmy Buffett's favorite pontoon plane floats overhead.

An "announcement" from the Weather Channel signals the onset of a major Hurricane as storm clouds form and glasses on the 12-Volt Bar rattle and roll. The Hurricane winds and rain combine to produce the most amazing "Hurricane Party" experience.

As the winds calm, stroll along the starboard deck, have a drink at its Euphoria Bar, and join the parrot heads in song & fun.

Opened July 2004.


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